Expert Authors

Ashley Shepherd

Ashley Shepherd is Managing Director and founder of specialist websites Simply Equity Release, Simply Funeral Plans and over 50s finance website Over50choices.

With more than 30 years’ experience in financial services, Ashley’s previous senior management roles include Marketing Director for Sun Life Direct and AXA Wealth, Head of Marketing for Stroud & Swindon Building Society, Head of Home Finance Sales at Egg and numerous positions within Cheltenham & Gloucester Building Society.

As a recognised name in the industry, Ashley has been quoted in leading publications including the Daily Telegraph, Daily Express, Financial Times, Mail Online, BBC, Guardian and Mail Online.

Simply Equity Release is a trading name of Over50choices Ltd, a 5 star customer rated company on the independent review site Feefo. With trust and honesty being at the forefront of the ompany’s values, it is authorised by the Financial Conduct Authority and a member of both the Equity Release Council and the NAFD.